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Visconti Italy

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Company Profile

Brand Values


Italian Design & Creativity

  • Italy is a worldwide guarantee in terms of taste for Beauty, Elegance, and Harmony.
  • Italy is full with Fine Arts; a deep culture and tradition in Design & Fashion is spread everywhere in the country, and people daily breath it.
  • That's why an Italian Design is a plus.
  • Visconti adds a very strong inclination to the Italian innovation and creativity, in terms of: shapes, materials, colours, finishing


Craftsmanship

Visconti has been able to preserve and to use craftsmanship techniques from the past as Skeleton, Filigree, Scrimshaw, Airbrush, Hand Painting to produce unique Writing and time Instruments,
  • Long terms experience and skills have led to innovative and reliable solutions.
  • Special nibs, filling and lock systems on pens.
  • Special movements and materialson watches, where cases have a central role; thanks to the know-how of the watch team.
  • An attention to the future: innovative materials, special production technique to mix materials, special performances.


Quality

  • Design & Engineering process is fully internal to Visconti.
  • High attention is paid to all details and components in the realization of reliable and long-lasting products


Luxury

  • Visconti proposes regular pieces as well as masterpieces / bespoke pens & watches, just for few people in the world who can afford these items.
  • Luxury is achieved not only using precious materials or stones, but also with specialized components and with complex and long-lasting craftsmanship processing.

Watches: Made in Florence


Watch’s Heritage

On 2013 Visconti has picked up the beacon of Florence city's heritage and decided to bring watchmaking back to the city. 1866 is the year of Officine Galileo’s birth in Florence: a continuous tradition of quality in high precision mechanic, supplying optical system for Italian Royal Navy. Officine Galileo became quite large anda wide knowledge and mechanical skill grew in the area. Nowadays Galileo is still running, being part of an international Group. In the same period two more Florentine companies started-up.

Guido Panerai & Sons

Established on1925, it was committed to Italian Royal Navy, for the naval device and instruments production. On 1936, Royal Navy ordered to Panerai a wrist watch which had to be water resistant: this marked the history of watch production. Panerai production was based in Florence before Richemont Group (they took over in 1997) moved it Switzerland, leaving in Florence only a commercial facility.

Incaoro

Established on 1938 by Enrico Ambuchi, an engineer who was working for Officine Galileo and decided to quit to focus on manufacturing watch cases and diving instrumentation. His small company survived to World War II, he grew a clever team and he was supplying watch cases to Panerai. Enrico was able to leave know-how and machinery to the 2nd generation: his son Antonio, after a childhood in the midst of watches, notwithstanding his classical studies, first worked for the watch industry as an Engineer & Designer, then he ran the family business where he delivered finished watches for various brand, one of which was Panerai. Antonio produced the last batch of "Italian" Panerai watches, before Richemont Group moved Panerai's production facilities to Switzerland.

Anonimo & Visconti

The Panerai moving left to Florence so many competences in watch making. On 1997 Anonimo company (Florence) started up with the aim to use the Florentine know-how in watch making. Anonimo offered elegant timepieces with Italian Design, an original Case Engineering (i.e. Professional one the 1st 200 atm watch in the world) and a production technology which joined the best CNC machinery with the craftsmanship skills required for finishing and assembly. After some years also Anonimo was taken over and then was moved to Switzerland.
It was the great opportunity for Visconti to collect the watch competences and skills. On 2013 Visconti hired the watch team.

Visconti: Watchmaking again in

It took some time to setup and to absorb the best values of Visconti. On 2017, a new management took over to further support the company's growth.
It’s important to underline Visconti's approach to a Made in Italy Watch: it is not only an issue to certify the region of the production, which could not be enough. Most of all Made in Italy means to claim of being part of an artistic, stylistic and technical culture, different from the traditional one in watch production, respect to which Visconti wants to distinguish itself.
Visconti's Creativity: elegance and strength in Design, innovative graphical brand, introduction of style code belonging to a different tradition, extreme care in matching materials and colors, as an homage to Italian artistic culture, which can be either Classic (Humanism or Renaissance) or Modern as the literary or movie masterpieces of the last century.
These have been the founding values to Design of extraordinary writing instruments. Today these values have been integrated into the skills brought by the Watch Team.
Visconti Watch Team is offering again to the watch market a unique Italian Style in Watch Making, even better than before, thanks to the contribution of Visconti blend of Italian Creativity and Luxury.

Internal Design & Engineering

One of Visconti's strengths is to be one of the very few small independent company to have an internal Watch Design and Engineering department.
Most independent watch companies hireexternal design firm (often the same) which design watches that are very similar one to the other. The production is delivered by Far East suppliers, thus with a non-homogeneous manufacturing flow,which affects negatively Quality Control and in general the product.
On the other side, thanks to its watch team, Visconti has full internal Design and Engineering capabilities: using the most up to date CAD and modeling system (2D and 3D).
It means to be able to control all the manufacturing steps, the quality of components, as well as to be able to produce coherent products, with high performance and good maintenance.
The Visconti watches present very a distinguishing Italian design, further to have high technical contents and... An Italian Beauty.

Pens: Since 1988


Once Upon a time

Visconti history starts in Italy, in the city of Florence, the capital of art and culture. This Tuscan area has been a cradle for theItalian Medieval & Renaissance history and for fine arts. Here so many artists and genius were born, lived and worked: characters as Giotto, Michelangelo, Dante Alighieri, Leonardo Da Vinci, Galileo Galilei, Carlo Collodi, Giovanni da Verrazzano, Amerigo Vespucci, ...... and still the tradition continue. Florence is also one of the largest districts of Italian Fashion and Luxury Industry. A lot of inspiration comes from here and each product incorporates some of these distinctive features.

An overwhelming passion for special pens

Mr. Poli was working in the pen Industry and he became also a pen passionate; he owned a huge pen collection since 1950: more than 1500 pieces, as well as many books on pens. His son Luigi couldn't avoid to be involved into the same passion. Luigi's office was close to Dante's shop in Florence. Luigi and Dante became friends and quickly the pen world gained in Dante another very passionate fan, who in the forthcoming years showed to be a milestone for the world pen market.

The Visconti’s Birth: 1988

The two friends decided to create a business from their common passion for pens, so on October 20th 1988 they founded a company which step by step started to be successful. The company was growing and it needed a strong support to finance international operations, that is why Italian Pens (connected to a solid International Group, active in several businesses in Europe, USA, Middle East), joined (2003) as shareholder. On 2005 Luigi decided to quit the company, selling its shares to Italian Pens, since then the majority shareholder On January 2017 a new management is arrived to support Visconti's growth in the international markets.

The Achievement

Since the 1988, the Visconti brought the writing industry back to Florence after an oblivion period over the years andit has turned Florentine and Italian craftsmanship into an icon of its products accompanying its fundamental values: Italian Design & Creativity, Craftsmanship, Quality, Luxury. Since so many years the name 'Visconti' is synonymous of extraordinarily elegant writing instruments coming from very intense historical and technological research: fountain pens, rollers and ball-pens.
On one side Visconti has preserved, rediscovered, old craftsmanship techniques, making them suitable for pen instruments. Also, the research for new materials is a strong point of Visconti (i.e. Volcanic Lava, unidirectional carbon, cotto tile,…).
Now Visconti is one of the most important player in the luxury pen world market and it has introduced many innovative technical solutions (lock system, double filler, travelling ink-pot, Palladium 23kt nib, ...) which make its writing instruments even more special. Visconti offers a wide range of high quality items, regular, limited, HRH, bespoke. All products show strong attention to detail and unique features.

Visconti Atelier

Visconti is focused to be a niche manufacturer of extraordinary writing and time instruments, being able also to offer dedicated projects to very special customer. Luxury is not given only by the price, but most of all by the uniqueness of the piece, the special manufacturing process, the craftsmanship skills used, the materials, the finishing. Thanks to the capabilities of its Italian Atelier in Florence, Visconti is able to offer customized products with a unique design and a highly-personalized production for very special people.